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      <image:title>WHO IS SHE? - Yo - How’s it going?</image:title>
      <image:caption>I’m Samantha Steadman, but please call me Sam. I live for originality and really take that to heart in my creative ideas. Creating thumb-stopping creative is my goal and Entertainment is my passion. For the past 4+ years at Snapchat, I’ve been fortunate enough to work across all Studios in Hollywood and almost every Streamer. Whether it’s been an AR experience, custom video scripts, or a red carpet premiere - I’ve been able to let my creativity shine all over the city of stars. Oh, and one day I hope to direct an Oscar Winning Horror film that stars Leonardo DiCaprio. LMK if you want to collab. So if you see me around, don’t forget to wave</image:caption>
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      <image:title>UNI - Trolls World Tour - UNIVERSAL PICTURES</image:title>
      <image:caption>Trolls World Tour We brought the first sponsored AR experience to Snap Camera on desktop. At the beginning of the pandemic, studios were shifting their strategies to PVOD as theaters were closing and we adapted our AR to the new WFH style as well. Now anyone could interact with this Trolls AR experience -whether that be from from their phone on Snap or on a Zoom meeting! Link to Press Article - Adweek This Trolls World Tour campaign was also honored as one of Snapchat’s Top Innovative AR Campaigns for 2020. Link to Press Article - Adweek Oh yeah, that Sparkly Troll in the middle (Tiny Diamond), that’s your girl.</image:caption>
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      <image:title>WB - IT 2</image:title>
      <image:caption>LIVE from the IT: Chapter 2 Red Carpet!</image:caption>
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      <image:title>Uni - Brand Profiles - UNIVERSAL PICTURES</image:title>
      <image:caption>Snapchat Public Profile Universal Pictures partnered with Snapchat to become one of the first brands to launch their Business Profile. With this product, Universal Pictures now has an easily discoverable home on Snapchat where Snapchatters can view, engage, and share their Lenses whenever they want. After the launch of their Public Profile, Universal’s AR Lenses achieved an additional 300M lifetime views with over 199M views from the Trolls World Tour Lenses alone. “The addition of Business Profiles was such a smart move for Snapchat. Our fans have always loved the AR experiences we’ve created for them. With Business Profiles, we now have a permanent home for Universal Pictures, making it easy for our fans to engage with all tons of our AR Lenses whenever they want.” Alex Sanger, EVP Digital Marketing Strategy, Universal Pictures</image:caption>
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      <image:caption>LIVE from the Venom Red Carpet!</image:caption>
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      <image:title>SONY - Hannah Grace</image:title>
      <image:caption>LIVE from The Possession of Hannah Grace Press Junket!</image:caption>
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      <image:title>SONY - Spiderman Far From Home</image:title>
      <image:caption>LIVE from the Spiderman: Far From Home Red Carpet! Asked by Snapchat’s Papa John’s Team to interview talent at the premiere for custom content pieces based off my past work with Entertainment.</image:caption>
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      <image:caption>LIVE from the Aquaman Red Carpet!</image:caption>
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      <image:caption>LIVE from The Nun Red Carpet!</image:caption>
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      <image:title>RESUME - Snap, Inc - Creative Strategist Global Business Marketing April 2017 - present</image:title>
      <image:caption>Tobias Keene, D.D.S. Hailing from Richmond, Virginia, Dr. Tobias Keene brings a bit of unabashed Southern hospitality to all his patients. He moved to Washington, D.C. over thirty years ago as a freshman at Ivy College. Right after graduation, he attended World University’s School of Dentistry. Before opening Keene Dental in 1994, he worked for free clinics and some of the finest practices in the District. He is part of the 123 Dental Association and stays up-to-date on the latest dental discoveries. When not striving to keep his patients happy and healthy, he’s enjoys hiking with his family in Rock Creek Park.</image:caption>
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      <image:title>RESUME - The Richards Group - Social Strategist Advertising Agency May 2016 - April 2017</image:title>
      <image:caption>Straight out of college, hired as a Social Media Strategist at the largest independent advertising agency in the US. Learned valuable advertising industry skills, which I would later bring to my role as an in-house Creative Strategist at Snapchat. ▪ Created detailed digital strategies and campaigns for Dr Pepper &amp; Snapple, covering organic and paid media on social media (Snapchat, Facebook, Instagram, Twitter, Pinterest). ▪ Conducted quantitative and qualitative research on social campaigns and presented results to clients. ▪ Embodied the voice of the brand through the role of community manager for top brands at TRG (including Dr Pepper, 7UP, Snapple). Grew The Richards Group’s social following on Instagram by 1K during the year.</image:caption>
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      <image:title>DISNEY - Dumbo</image:title>
      <image:caption>When a Snapchatter used the National Dumbo Lens, their Bitmoji got a lift from Dumbo on the Snap Map!</image:caption>
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      <image:title>UAR - House of Gucci</image:title>
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      <image:title>AWARDS</image:title>
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      <image:title>UNI - Bitmoji Virtual Concert - UNIVERSAL PICTURES</image:title>
      <image:caption>Bitmoji Virtual Concert We brought to life the first ever virtual, interactive concert on Snapchat for Universal’s “Marry Me” featuring custom avatars for JLo and Maluma. This was the first time that Snap had stepped into the virtual world as we usually stay within the augmented reality realm. This concert aired LIVE globally for fans to enjoy an exclusive concert before the film went into theaters. A huge win for Snap as we rethink the way our users can watch concerts on our platform with Bitmoji. Link to Press Article - Adweek Link to Press Article - Mashable Link to JLo’s tweet Not going to lie, having JLo post on her social channels about this was pretty damn cool.</image:caption>
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      <image:title>UNI - Bitmoji Virtual Concert</image:title>
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